Like most holidays, Valentine’s Day can be fun for some people and painful for others. If you’re in the midst of a budding romance or deeply in love with your soulmate of 30 years, it can be a sweet time of celebration. But if your Valentine has never shown up, your marriage is strained, or you have lost your spouse to divorce or death, the day is a vivid reminder of what you’re missing.
If you’re in the latter category, here are a few pointers for surviving Valentine’s Day. (You folks who are love-struck, don’t tune out, because some “sensitivity” tips for you will follow.)
The first one came from JC Penney on January 22. “True Love?” the email ad probed, followed by pictures of gleaming heart-shaped jewelry on sale (with an “extra” 20% off).
While I had seen Valentine’s Day cards at Walmart for a while, I knew this ad signified the beginning of an all-out marketing assault by retailers trying to sell their romantic wares by February 14. Valentine’s Day is a wonderful holiday—if you are an elementary school kid exchanging cutsie cards and candy — or, if you are an adult with a special someone in your life.
But for unattached singles, the flurry of ads, displays, and flower deliveries to co-workers can be a difficult time. That’s why I’m dedicating this blog post to singles — especially those who have never married. I want you to know that you’re not alone in struggling through this holiday, nor are you the only one who has asked, “When will it be my turn?” Continue reading →