The first one came from JC Penney on January 22. “True Love?” the email ad probed, followed by pictures of gleaming heart-shaped jewelry on sale (with an “extra” 20% off).
While I had seen Valentine’s Day cards at Walmart for a while, I knew this ad signified the beginning of an all-out marketing assault by retailers trying to sell their romantic wares by February 14. Valentine’s Day is a wonderful holiday—if you are an elementary school kid exchanging cutsie cards and candy — or, if you are an adult with a special someone in your life.
But for unattached singles, the flurry of ads, displays, and flower deliveries to co-workers can be a difficult time. That’s why I’m dedicating this blog post to singles — especially those who have never married. I want you to know that you’re not alone in struggling through this holiday, nor are you the only one who has asked, “When will it be my turn?” Continue reading